For Lash Ceo by Mulac Cosmetics, we developed a cosmetic packaging solution that combines design, functionality, and structural packaging engineering. The case is made from Zenith paperboard, printed in CMYK with a dedicated Pantone purple, and finished with matte lamination and digital spot UV varnish to enhance the graphic details and reinforce the brand’s premium image. The structure features a descriptive side panel (ciglione), that echoes the flowing lines of the primary pack while increasing the available space for product information and brand storytelling. Special attention was also given to the structural design: the carton was engineered to remain perfectly stable in an upright position, supporting the weight of the product inside and ensuring a neat and reliable shelf presentation.
