The launch of Freckle Me marks Nobly's entry into the cosmetics market with a paper engineering project designed to immediately enhance the brand's identity. The linear case is the result of direct consultation, from visits to production facilities to the definition of the most suitable finishes, with the aim of combining visual impact and functionality. Made of Zenith cardboard, it combines metallic Pantone printing, glossy plastic on the outside, and thick tone-on-tone glossy varnish. The hot silver details introduce points of light that recall the concept of “freckles,” transforming the graphics into a visual and tactile experience. Inside, a custom-made divider contains patches and a sponge, ensuring stability and order, completing a project in which materials, structure, and finishes contribute to building a recognizable identity at first glance.
