Tradition, elegance and texture: an evening exploring fine papers and artistic footwear.
Grafica Atestina had the pleasure of attending an exclusive Fedrigoni event, hosted in the beautiful setting of Villa Foscarini Rossi in Stra, home to the prestigious Footwear Museum. An occasion that brought together our passion for high-end printing with the culture of design and Made in Italy footwear. But what do specialty paper and a high-fashion shoe have in common? Much more than you might think.
Fedrigoni specialty papers, such as Freelife Cento Black, Tintoretto and Nettuno, express through their textures, finishes and tactile qualities the same attention to detail that characterizes an expertly crafted shoe. From the design of a shoe to the luxury packaging that protects it, paper becomes an integral part of the project: it enhances the product, communicates its identity and contributes to creating a sensory experience.
For Grafica Atestina, this event once again highlighted the importance of research, the careful selection of raw materials and attention to detail in achieving excellence in printing and communication.
We would like to thank the entire Fedrigoni team and Enrico Boato for the inspiration and for the warm welcome in such a remarkable setting, rich in history, art and culture.
An experience that confirms how graphic design, paper, design and Made in Italy can come together to create projects of outstanding value.
