On the occasion of Packaging Première, the pivotal event for luxury packaging, we went in search of the most significant evolutions in design, materials, and technology.
For us, taking part in events of this kind represents a key moment for research and professional growth, essential for interpreting market shifts and translating them into tangible solutions for our cosmetic and paper packaging projects.
Among the most prominent trends to emerge, sensory textures confirm their central role: surfaces, finishes, and materials become genuine design assets capable of conveying value and quality at the very first touch.
Sustainability in packaging is cementing its place as a creative as well as a technical driver, increasingly blending into the aesthetic language and contributing to the creation of consistent, recognizable brand identities.
Alongside these aspects, we observed a strong drive towards innovative design solutions, where structure and advanced paper engineering expand expressive possibilities, breaking past the boundaries of traditional packaging.
Direct engagement with suppliers, designers, and industry professionals allowed us to gather actionable insights and fresh perspectives, which we will channel into our upcoming projects to develop increasingly distinctive and effective packaging.
