September 6th marks World Packaging Day, established by the World Packaging Organisation (WPO). This occasion was created with a clear objective: to raise awareness among the public and the industry regarding the true value of packaging in modern society, moving beyond the misconception of packaging as "mere waste."
With the entry into force of the PPWR (Packaging and Packaging Waste Regulation), the paper conversion industry is undergoing a landmark transformation. In this landscape of significant regulatory and industrial shift, World Packaging Day serves as a reminder of the importance of refocusing on the core values of sustainability and the circular economy.
At Grafica Atestina, designing, producing, and utilizing materials in a conscious way is our daily commitment to offering brands innovative, compliant paper packaging solutions with a reduced environmental impact.
For this reason, in our upcoming articles, we will explore the four pillars promoted by the WPO, with a special focus on Sustainable Packaging and Eco Design.
Stay tuned to our website and social channels to discover how to transform your packaging into a green solution.
