We end the year with a bang (metaphorically speaking), discussing the latest two trends in packaging design: Finishes and Colors for the Range.
Two fundamental trends for embellishing and characterizing cases and boxes.
🔝FINISHES
Form and substance are fundamental, but if we want to achieve the “WOW” effect, we can enrich the packaging with special finishes such as hot foil stamping, dry embossing, UV varnishing, and special, metallic, or fluorescent inks.
🎨 COLORS FOR THE RANGE
The use of color in packaging goes far beyond mere aesthetics, becoming a strategic tool for differentiating between various product lines. Different colors can create a unique visual identity for each category, making it easier to distinguish between products (intuitive association), capturing consumers' attention (eye-catching contrasts), and building an emotional connection with consumers (applied chromotherapy).
✨All that remains is to say goodbye to 2023 and welcome 2024, perhaps taking inspiration from these two trends for our New Year's Eve dinner: special effects and ad hoc color palettes!
For a list of all the 2023 packaging trends: click here
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